Distributed Power Launch for a Global Player
Start small, think big: this promise from GE Power and Water to their clients inspired a bold global launch campaign. Our guiding idea was a fresh interpretation of Newton’s cradle – it literally gave us the momentum for the overall look & feel of all media communications – including a global launch event.
This key design element is a visual framework for all media – from advert to brochure to film. We also organized the launch event in collaboration with London based Banks Sadler.