Advertising Campaign - IVB - Advertising Agency ZIMMERMANN PUPP

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Advertising Campaign

Big smile

The annual IVB ticket is a good reason to smile: it’s less than 1€ per day. And since smiling is contagious, it’s our key visual for this campaign - on flyers and billboards, fare folders and websites, cinema spots and adverts.

The result: 4.500 new annual ticket holders within 6 months and more smiles yet to come.