Full service.
Full of ideas.
Full speed ahead.

gönn dir

Advertising Campaign

Big smile

The annual IVB ticket is a good reason to smile: it’s less than 1€ per day. And since smiling is contagious, it’s our key visual for this campaign - on flyers and billboards, fare folders and websites, cinema spots and adverts.

The result: 4.500 new annual ticket holders within 6 months and more smiles yet to come.