Advertising Campaign - KVV - Advertising Agency ZIMMERMANN PUPP

Full service.
Full of ideas.
Full speed ahead.

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Karlsruher Verkehrsverbund

Game on. Game over.

Safety first – especially at level crossings.
To remind pedestrians, we put life-size cardboard cutouts of people at busy bus and tram stops. The cutouts are teenagers not paying attention to traffic. They’re playing with their phones or listening to music on headphones, unaware of approaching trams…
Unfortunately they pay for their carelessness: body outlines sprayed on the street mark the end of these fictional stories.
Lesson learned: please mind the approaching tram doesn’t come between you and your phone.