Case Study – Corporate Design
Bäckerei Therese Mölk
Brand. New. Strategy. Nothing else.
A secret star
The Tyrolean bakery “Bäckerei Therese Mölk” has a secret star: its bread. The traditional recipe only contains natural ingredients – no additives, colouring agents or emulsifiers. Unfortunately, nobody knew about its unique quality.
So it was up to us to show people what they had been missing. Our answer is a corporate design, which shines a light on how special this bread is.
The new brand identity is the perfect stage for the bread’s breakthrough. Minimalistic but strong images combined with designs that work perfectly across all media channels. The purity of the design also resonates with the brand’s tone of voice.
The Claim: Pure Bread.
The Headline: Nature. Craft. Time. Nothing else.
Brand Strategy at its finest
Since the brand’s re-launch “Bäckerein Therese Mölk” bread is on everyone’s lips. It’s a bakery superstar. And our advertising strategy won several awards.
Clear messages shine through. Always.