Less is more
Simplicity – one of the core values of the IVB brand.
So, we concentrated on the essentials while creating a corporate identity for Innsbruck’s public transportation system. Clarity characterizes the brand image. The tone-of-voice is all about understatement. All icons and design elements are in harmony with the brand’s philosophy.
The main colours are ruby red and traffic yellow in combination with ebony and iron grey. With these colours emotions such as warmth and passion are translated into the design. The pictorial world is authentic and personal. Instead of staged scenes and styled models, we show ordinary people in everyday situations. Pure close up photos show true emotions; the focus is always on real people that the audience can identify with.
The new corporate design represents the brand’s philosophy. It also shows the target audience the high quality of IVB’s modern urban transportation.