A car park highlight
Multi-storey car parks can be aesthetically pleasing. The Ischgl Parking Lounge welcomes its customers with elegance, emotion and the unique style of a chic Tyrolean ski resort.
The brand unites all essential elements: naming, wording, corporate design, branding, typography, pictograms, façade design, colour scheme and all advertising materials across channels. Even the construction materials and lighting concept are in harmony with the corporate design. Our main goal was to raise awareness and popularity of the brand with something surprising and often overlooked – a car park.